Email widgets

Add shoppable UGC to your email campaigns with customizable email widgets.

Related articles: Library & Inbox, Posts, Galleries, Cards

Email widgets let you showcase UGC directly in your email campaigns. Add shoppable content that links to your products and updates automatically with your latest approved posts.

Navigate to UGC -> Email widgets to manage your email widgets.

Available email widgets

Widget	Description	Supported platforms
Static	Display specific posts you manually select	All platforms
Dynamic	Display posts from selected content sources that update automatically	Klaviyo, Voyado
Instagram feed	Show the latest approved posts from your brand’s Instagram feed	Klaviyo, Voyado
Abandoned cart	Display posts featuring products left in the cart	Klaviyo
Post-purchase	Display posts featuring products the customer just bought	Klaviyo

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Create an email widget

1. Navigate to UGC -> Email widgets
2. Click New email widget
3. Select the widget type
4. Optional: Click More and rename your widget
5. Click Save changes

Duplicate existing email widgets to reuse design and customization settings.

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Select content

How you select content depends on the widget type.

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Static content

Hand-pick specific posts to display.

1. Click the Content tab
2. Click Static content
3. Click Add posts from library
4. Select the posts you want to include
5. Click Add posts
6. Click Save changes

To reorder posts, go to the Content tab, click All posts, and drag posts to your preferred order.

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Dynamic content

Set filters to automatically include matching posts.

1. Click the Content tab
2. Click Dynamic content
3. Click Filters
4. Apply your filters
5. Click Save changes

New posts that match your filters are automatically included in future sends.

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Pin posts

Pin posts to keep them in a specific position. Pinned posts won’t be replaced when new content is added.

1. Click the Content tab
2. Click All posts
3. Drag a post to pin it to that position
4. Click Save changes

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Design settings

Customize how your email widget looks.

1. Click the Design tab
2. Apply your settings
3. Click Save changes

New email widgets inherit the width setting from your most recently created widget.

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Design settings

These settings are available when embedding via HTML code.

Setting	Description	Options
Rows	Number of rows	1-5
Columns	Number of columns	1-4
Roundness	Corner roundness	0-20 px
Grid gap	Space between posts	0-30 px
Width	Fixed width to match your email template	Pixels
Display options	Information below each post	Username, Product name, Product price
Aspect ratio	Post aspect ratio	Landscape 16:9, Landscape 3:2, Square 1:1, Portrait 4:5, Portrait 2:3, Portrait 9:16
Link options	Where posts link to	Link to first tagged product, Profile’s Instagram, Company Instagram, Custom link for all posts, No link
Market	Market for product info	Select from your markets

Set a fixed width that matches your email template’s width. Some email clients don’t properly apply width limitations.

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Voyado settings

When using Voyado’s native Cevoid block, layout is controlled in Voyado. Cevoid controls:

Setting	Description	Options
Display options	Information below each post	Username, Product name, Product price
Aspect ratio	Post aspect ratio	Landscape 16:9, Landscape 3:2, Square 1:1, Portrait 4:5, Portrait 2:3, Portrait 9:16
Link options	Where posts link to	Link to first tagged product, Profile’s Instagram, Company Instagram, Custom link for all posts, No link

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Fallback setting

Available for Abandoned cart and Post-purchase widgets. When enabled, the widget uses Cevoid’s fallback AI to make sure there’s always something to show, even for products with limited UGC.

How content is prioritized:

1. Posts tagged with the exact product variant
2. Posts tagged with other variants that share attributes (like color or size)
3. Posts tagged with the primary product or any variant of the same product
4. Posts featuring similar products based on Cevoid’s AI

When fallback is enabled, the AI finds similar products based on criteria you can prioritize in Settings -> AI:

Criteria	What it matches
Names	Products with similar titles
Visual appearance	Products that look alike in photos
Categories & Collections	Products from the same or related categories and collections
Product specs	Products by size, color, material, etc.

To enable fallback:

1. Click the Design tab
2. Toggle on Fallback posts
3. Click Save changes

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Embed email widgets

How you embed depends on your email platform.

Klaviyo

For static widgets:

1. Navigate to UGC -> Email widgets and select your widget
2. Click Embed widget
3. Select the market
4. Copy the HTML code
5. In Klaviyo, open your email campaign or flow
6. Add a Text block or HTML block
7. Paste the code
8. Save

For dynamic widgets (Dynamic, Instagram feed, Abandoned cart, Post-purchase):

First, add the web feed to Klaviyo:

1. In Cevoid, click Embed widget
2. In Klaviyo, go to Settings -> Other -> Web feeds
3. Click Add web feed
4. Copy and paste the web feed name from Cevoid
5. Copy and paste the Feed URL from Cevoid
6. Set request method to GET
7. Set content type to JSON
8. Click Add web feed

Then embed the widget:

1. Copy the HTML code from Cevoid
2. In Klaviyo, open your email campaign or flow
3. Add a Text block or HTML block
4. Paste the code
5. Save

The web feed ensures content updates automatically without creating new widgets for each email.

Voyado

Voyado has a native Cevoid email widget block.

1. Navigate to UGC -> Email widgets and select your widget
2. Click Embed widget
3. Copy the email widget ID
4. In Voyado, open your email
5. Add a Cevoid email widget block
6. Paste the widget ID
7. Enter the country code for correct pricing and links
8. Save

General implementation

Works with any HTML-based email solution.

1. Navigate to UGC -> Email widgets and select your widget
2. Click Embed widget
3. Select the market for product names, prices, and links
4. Copy the HTML code
5. In your email editor, add an HTML block
6. Paste the code
7. Save

Static widgets only. For dynamic content, use Klaviyo or Voyado.

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Videos in email widgets

Email widgets display images only. When a video post is included, the widget shows the video’s cover image instead.

Adjust a video’s thumbnail in Posts.